The Hot Springs Association is a non-profit trade organization specifically established for hot springs owners and operators. Our mission is to unify and elevate the hot springs resort and spa industry worldwide.

Primary Objectives

ESTABLISH INDUSTRY BEST PRACTICES
  • Support the advancement of research and development for the creation of industry guidelines and best practices for water management with focus on quality, stewardship, sustainability and preservation
  • Scientifically evaluate the effectiveness of alternatives to chemical sanitation while continuing to maintain the safety, quality and integrity of the geothermal mineral water
THERMAL WATER WELLNESS
  • Focus on Wellness: Prevention, Therapeutic, Rehabilitation, Integrated Health Care
  • Encourage hot springs therapy to complement traditional medicine
  • Promote scientific and evidence-based research studies
  • Compile scientific research that validates the use of geothermal water in health and wellness treatments
  • Research international examples
EDUCATION / PROFESSIONAL DEVELOPMENT
  • Hot Springs Connection conference presentations and workshops
  • Develop a professional training and certification program
MARKET RESEARCH

Report basic market research data:

  • Number of commercial facilities in the U.S.
  • Collective average annual visitation statistics
  • Collective average annual revenue statistics
  • Industry trends
MARKETING and PUBLIC RELATIONS
  • Increase and enhance the awareness, understanding and perception of hot springs in the United States
  • Hot Springs of America website
  • Soakember campaign
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