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The Successful Colorado Historic Hot Springs Loop

The Colorado Historic Hot Springs Loop (CHHSL) was created to encourage travelers to explore the attractions along a scenic 720-mile route in the western half of the state highlighting Chaffee County, Pagosa Springs, Ouray County, Glenwood Springs and Steamboat Springs. Each resort area has multiple mineral hot springs facilities ranging from small intimate spas to large commercial operations. The purpose of this campaign is to feature Colorado as a premier location to experience thermal waters. Five destination marketing organizations contribute $5000 each and CHHSL has successfully secured a $25,000 Colorado Tourism Office Marketing Matching Grant Fund for a $50,000 total annual budget for five consecutive years. The marketing and public relations efforts have been incredibly successful, recognized across the country with multiple awards. Media coverage valued at over $6 million has been secured in Sunset magazine, National Geographic Traveler, Wall Street Journal, Chicago Tribune, United Hemispheres, Dallas Morning News, The Washington Post, USA Today and numerous syndications. The U.S. Travel Association included CHHSL in a collection of case studies, “Made in America: Travel’s Essential Contribution to Economic Development.”

The Colorado Historic Hot Springs Loop marketing campaign, managed by Vicky Nash, has been recognized with numerous awards including the Colorado Governor’s Tourism Award for Outstanding Marketing Program in 2019, the Colorado Business Roundtable’s Collaboration in Industry Award, as well as, the Best Idea Award by the Destination Marketing Association of the West.

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