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The Great Victorian Bathing Trail, A Game-changing Vision for Nature-based, Wellbeing Tourism

Australia has a rich and ancient bathing culture with its major cities and towns defined by their waterways. Attuned to the rapid rise of wellness tourism, currently valued at $US639 billion globally, Victoria is at the heart of a new cultural bathing movement. Supported through the Victorian Tourism Industry Council’s ‘Lynette Bergin Fellowship’, emerging business Continue Reading

The Hot Springs Association Debut

The Hot Springs Association is a non-profit trade association made for hot springs owners and associates, by hot springs owners and associates in North America. Founded in 2019, the purpose of the association is to bring together hot springs owners and operators from across the United States—to promote soaking to the public, exchange information and Continue Reading